Webinar

A free training webinar for researchers in CABI Member countries

Overview

Good research does not automatically attract attention. For research to influence policy, generate media interest, inform public debate or contribute to wider change, researchers need to communicate their findings in ways that connect with the interests and priorities of the people they want to reach.

Different audiences care about different things. Journalists may be looking for a strong story, a surprising finding or something that affects their readers. Policymakers are often interested in what the evidence means for a particular problem, decision or policy. Members of the public may want to know how research relates to their lives, communities or future.

This one-hour training webinar will help researchers identify the audiences that matter for their research and answer a crucial question: why should this audience care about my findings?

Participants will explore practical techniques for identifying the strongest and most relevant elements of their research, understanding what makes findings newsworthy or policy-relevant, and framing findings in ways that are meaningful to different audiences.

The session will also consider how to make research engaging without exaggerating findings, overstating their significance or compromising scientific accuracy.

Who is eligible to attend?

This training is for:

• Researchers based in CABI member countries (both natural and social sciences)
• CABI scientists who are interested in increasing the reach, relevance, and impact of their research

What the training will cover

After this training session, researchers will be able to:

• Identify the audiences most relevant to their research and understand why those audiences might care
• Recognise what makes a research finding newsworthy, policy-relevant or interesting to the public
• Identify the findings and implications that matter most to each audience and turn them into clear, relevant messages
• Tailor research findings for different audiences without exaggerating or compromising scientific accuracy
• Choose appropriate ways to reach journalists, policymakers and public audiences

Lead facilitator

Dr. Charles Wendo, Science Communication Training Coordinator, CABI

Dr. Wendo is a veterinary doctor, science journalist, and science communication training specialist with over 20 years’ experience in communicating scientific research to diverse audiences. He currently leads science communication training initiatives at CABI, supporting researchers to increase the visibility and impact of their work.

About Script

SciDev.Net’s Script programme works to improve the communication of science to the general public, policymakers and other interested groups.

Script is the leading provider of science communication training in the Global South.

Sign up for this and other upcoming webinars in this series for free.

After registering, you will receive a confirmation email with information on how to join the webinar.